Our members plastic bottles are made to be remade. We are carefully designing them to be 100% recyclable – even the caps. Our goal is for every bottle to become a new bottle, and not end up in oceans, rivers, beaches and landfills. And that means we are using less new plastic.

 

That’s why America’s beverage companies have launched a new initiative to get Every Bottle Back. This unprecedented commitment includes:

 

• Working with World Wildlife Fund through their ReSource: Plastic to reduce our plastic footprint.

 

• Partnering with The Recycling Partnership and Closed Loop Partners to modernize the recycling infrastructure in communities across the country.

 

• Increasing awareness about the value of our 100% recyclable plastic bottles.

 

• Introducing voluntary messaging on packages about our 100% recyclable plastic bottles and caps.